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BU Libraries Create TikTok Account to Inform Students About Available Resources – The Daily Free Press

BU Libraries Create TikTok Account to Inform Students About Available Resources – The Daily Free Press

By on October 5, 2021 0

Boston University Libraries aim to help students with their research and academic studies. However, BU libraries have recently turned to a new form of promoting their resources: TikTok.

The TikTok account of the BU libraries. BU Libraries created the account to promote their resources in a more trending way to match the growing interest of students in the social media platform. ILLUSTRATION BY CONOR KELLEY / DAILY FREE PRESS STAFF

Michelle Niebur, a librarian who oversees social media at BU Libraries, said that although BU Libraries are active on other platforms such as Facebook, Instagram and Twitter, they have decided to create a TikTok account, @bulibraries, to connect more with students.

“We have seen a growing interest in TikTok among students, and BU is starting to gain a foothold in the TikTok area,” Niebur said. “He has his own humor and a very simple, straightforward way of communicating that’s a different style from the platforms we’re already on.”

Although the TikTok account only recently started posting content, Niebur said the account was created over a year ago.

“Right now we only have two live videos, but again we’re tiptoeing,” Niebur said.

Sophie Falkenheim, a senior at the College of Communication who creates social media content for BU libraries, said that the main goal of content posted on TikTok is “to connect students to resources in a way that they will find some way to meet. so where they live “.

Niebur said that one way BU libraries help students is by providing them with free sources for their academic work.

“If you were trying to write an article and you didn’t have access to the library, it would cost you hundreds of dollars to access that information just for one article for a class,” Niebur said. “And so we tried to find ways to reinforce this value that we provide to our community, in a fun and accessible way. ”

Falkenheim said most of the content in the TikTok account will connect information about library resources with trending or popular songs on TikTok.

“People are generally more receptive to new information if they are having a good time so we will try to make them smile, as always, and have fun,” said Falkenheim. “Especially in the last few months or years people have been really stressed and feeling isolated so anything we can do to keep them entertained and give them a fun time in their day.”

Niebur adds that the BU libraries will also be holding a fair to showcase how the library can help students throughout the semester.

“There are librarians who specialize in different fields, different specialties,” Niebur said. “You can get in touch with a librarian who specializes in research in your field and who can be someone who, throughout your time at university, can be of great help to you in research.”

BU Libraries Fair will be held on October 6 in the George Sherman Union courtyard.

Niebur hopes that thanks to the TikTok account, BU libraries will appear more accessible and accessible to students.

“One of my former colleagues would always say, ‘Librarians don’t give grades, but we like to help,’” Niebur said. “We just want to tell you that we are so eager to help you with your research and that we want to communicate with you, and we want to make you laugh.”