October 30, 2021
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Warner Music Launches New Hip-Hop Label Asiatic Records To Create “Genre Superstars”

By on October 20, 2021 0

Warner Music has launched Asiatic Records, a new Asian label dedicated to supporting the best hip-hop and rap talent from across the region.

While Warner Music has launched country-specific hip-hop labels in the past, the company claims that this new label is the first Warner Music label with “the explicit mission of creating truly inter-Asian – and global – superstars in genre “.

Asiatic will draw on the combined resources and experiences of the company’s multiple subsidiaries in the region, providing its roster with what it calls “an integrated range of marketing and promotional services”.

As the label seeks to support all of the continent’s most promising emerging talent, regardless of gender, Asiatic says it will rely heavily on supporting female artists in the region.

Asiatic says he believes there is an under-representation in recorded music of Asian female talent working in the genre.

The first artist to join the new label’s roster is RAMENGVRL, described by Asiatic as “one of the greatest hip-hop artists in Southeast Asia”.

Raised in Indonesia, RAMENGVRL’s music career took off in 2017. She won the Hip-Hop Song of the Year award at the prestigious Anugerah Musik Indonesia Awards in 2018 and 2019.

She was also featured in the ’30 -under-30 ‘special edition of Forbes Indonesia 2021.

RAMENGVRL has just released two singles, I am ugly and Ain’t No MF Like Me (feat. PH-1), like his first official releases with Asiatic Records.

“We truly see an opportunity at Asiatic to amplify top talent from across Asia and provide a launching pad for their global success. “

David Stouck, Warner Music

David Stouck, Vice President, A&R Asia, Warner Music, said, “We are delighted to announce the launch of Asiatic Records and the signing of RAMENGVRL.

“Asiatic is Warner Music’s home with the region’s top hip-hop artists, and RAMENGVRL is clearly one of a kind. It has taken the Indonesian market by storm; now we have the opportunity to show the world how truly unique she is.

“And she is just one example of the cutting edge multilingual artists emerging in the region.

“We truly see an opportunity at Asiatic to amplify top talent from across Asia and provide a launching pad for their global success. “

“I am very happy to join Asiatic Records and the Warner Music family. To be successful in Indonesia with music that defies conservative views is an insane accomplishment. “

RAMENGVRL

RAMENGVRL added, “I am very happy to join Asiatic Records and the Warner Music family. To be successful in Indonesia with music that defies conservative views is an insane accomplishment.

“Now, with the support of Warner Music, I’m ready to make my mark in the rest of Asia and beyond. I am so happy that the team at Asiatic Records is fully in tune with this vision and my unabashed style f-what you think.

“They’ve built an amazing team to support me and I can’t wait for the world to hear more songs that we are working on!”Music trade around the world

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